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Dacia Block

A New Typeface with 5 Writing Systems

Challenge

Dacia is a contemporary accessible brand offering to the many the best value-for-money cars and services.
The brand redefines the essentials and their universe aims to give a contemporary view on what is essential: authentic people enjoying simple pleasures with their family and friends; robust products.
The visual identity expresses the brand’s values with boldness. It is contemporary, simple, authentic and cool.

Solution

Typography provides a strong, unifying visual language that helps preserve consistency across all touch points of a brand. Dacia Block is a proprietary typeface designed specifically to personify the brand world and inspire strength. The font was developed with a full alphabet and alternate glyphs to animate the look & feel of messages. The typeface was designed in 6 different styles: Light – Regular – Bold in normal and extended width; the extended version conveys a robustness feeling.

SERVICES: Design

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