Grtsk for QuidelOrtho

When QuidelOrtho embarked on their rebranding journey, they turned to the expertise of Siegel+Gale to create a new visual identity that would embody their innovation, precision, and commitment to healthcare excellence. Central to this rebranding was the choice of a versatile and contemporary typeface—Grtsk.
 

Grtsk's design characteristics make it particularly well-suited for QuidelOrtho's rebranding:

• Modern and Clean Aesthetic: The sans-serif design of Grtsk conveys a sense of modernity and professionalism that aligns with QuidelOrtho's cutting-edge diagnostic solutions.

• Versatility: Grtsk's wide range of weights and styles ensures it can be used effectively across various mediums and contexts, from bold headlines to detailed body text.

• Legibility: The font’s clarity and readability are crucial in healthcare, where clear communication can make a significant difference. Grtsk’s design ensures that all text, whether in print or on screen, is easy to read and understand.

• Consistency: By using Grtsk across all touchpoints, QuidelOrtho achieves a consistent and cohesive brand identity, reinforcing their commitment to quality and precision.

The Grtsk font has been seamlessly integrated across a wide array of QuidelOrtho's brand assets, ensuring a cohesive and unified visual experience. The font is prominently featured in:

• Corporate Website: The Grtsk typeface is used extensively on QuidelOrtho's website, providing a clean and modern look that enhances readability and user experience.

• Marketing Materials: From brochures and flyers to advertisements, Grtsk brings a professional and sophisticated touch to all printed and digital marketing materials.

• Product Packaging: The packaging for QuidelOrtho's diagnostic solutions and products now features Grtsk, which helps convey clarity and trustworthiness to consumers.

• Internal Communications: Employee handbooks, internal newsletters, and corporate presentations benefit from the consistent use of Grtsk, reinforcing the brand’s identity internally.

• Signage and Displays: Grtsk is also used in environmental graphics, including office signage and trade show displays, creating a strong and recognizable brand presence.

To further support the design process, the font names within the Grtsk family were fine-tuned, enabling the design team at Siegel+Gale to effortlessly select the appropriate weight for each application. This level of customization ensures that every element of QuidelOrtho's rebranding is meticulously crafted and consistently executed.

The Grtsk typeface has played a pivotal role in QuidelOrtho’s rebranding, providing a modern, versatile, and legible solution that enhances their visual identity. Used across the corporate website, marketing materials, product packaging, internal communications, and signage, Grtsk ensures consistency, impactfullness, and professionalism. The font's customization for precise application underscores its integral role in the successful and consistent rebranding effort led by Siegel+Gale, ultimately reinforcing QuidelOrtho’s position as a leader in the healthcare industry.
We are so happy with their choice and implementation of the Grtsk typeface.