Black [Foundry] s’est positionné comme le partenaire de jeu idéal pour developper la Font propriétaire de Jott.

Arrivés en milieu de chantier de rebranding global, leur culture de la marque, de ses enjeux et des conséquences narratives sur les signes ont été un atout considérable dans le process créatif que nous avons partagé entre nos deux agences.

Chaque interlocuteur à trouvé sa place, avec souplesse, simplicité, pédagogie et une extrême précision.

Gaël Audier
Co-dirigeant - Associé
Pixelis

Black[Foundry]’s know-how and experience are valuable assets that we regularly rely on to ensure the quality of the fonts we use in the in-vehicle systems of the PSA group.

Since 2015, Black[Foundry] has allowed us to easily manage the Asian and Arabic writing systems.

Olivier Daillance
Graphical interface manager
PSA Groupe

Implementing a new typeface for such a multinational brand as IKEA is no easy undertaking. Fonts are used at every step of the value chain, which requires a universal fit for a multitude of digital systems.

We relied on Black[Foundry] to package the font files according to unique specifications and supply custom modules for internal installation.

In addition to this, Black[Foundry] was there to assist and consult internal IT teams in the process. The success of this journey largely depended on Black[Foundry]’s expertise, their professional precision, timely delivery and enthusiastic approach. They are the go-to resource for all needs in type technologies.

Roman Luzin
Visual Identity Specialist
Ikea

By creating two complementary typographic families, Black[Foundry] was able to translate a double request from us: to understand and retranscribe the essence of Inria and to reinforce its identity.

The design stage in short iterations allowed us to precisely define the typographic styles we wanted.

These fonts are also a vector of cohesion within the institute and their free licenses allow us both a better internal sharing as well as a simple and clear diffusion on a large scale.

Sophie Barbier
Graphic department manager
Inria

C’est un beau projet que nous avons porté avec Black[Foundry] sur cette fonte qui matérialise notre philosophie de marque et crée un lien de proximité avec nos clients à travers le monde.

Cette police constitue désormais un de nos codes de marque fort pour dynamiser
la perception de Dacia et incarner ses valeurs de simplicité et d’optimisme, de liberté et d'accessibilité.

Karl Saffré
Directeur des Identités de Marques
Renault